Debra-Kaye Elliott

Helping You Manage Your Business

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The Buzz of Social Media

The Buzz of Social MediaIn the past 10-20 years we’ve gone from the days of communicating in-person and via handwritten letters to clicking “Add Friend” or “Follow” on social media networks. No longer is it a case of “I’ve never had a conversation with this person before, so I don’t know them” as it has now become “I’ll add this person to my friends list because they’re friends with my friend.” Social media has eliminated physical limitations and allows us to connect with others anywhere in the world. As such many are happy to share their lives, celebrations and experiences; while others relish in the vast business opportunities which barely existed years ago.

If you’re one of the many entrepreneurs or business owners who utilize social media for your marketing efforts and communicating with clients, it’s best practice to ensure that your social networking profiles represent you and your brand/business. How do you do that? Here are a few tips:

  • Clean up your digital footprint (embarrassing photos, memes, posts, videos, anything you don’t want viewed by others)
  • Never post your personal confidential information online
  • Never post your personal problems online
  • If you have to think twice about posting something (a status update, meme, photo, video, etc.) – don’t post it
  • Communicate and engage with your audience and clients
  • Reduce self-promotion and instead provide your audience (and clients) with valuable content
  • Support others with their business ventures and they’ll return the favour

Remember, businesses and companies are viewing your profiles too, not just your family and friends.

How does your social media presence represent you and your business?

Share your thoughts and tips in the comments below.


Define Your Own Success

Define Your Own SuccessWhat is success to you? With the consistent growth of entrepreneurship, freelancing, and online businesses; it’s easy to get lost in or become envious of the success of others. Many see coaches, marketers, online business owners, speakers, trainers, etc. earning thousands or millions of dollars through courses, masterminds, opt-ins and product launches; and think that’s what they need to achieve too. Now if that’s your goal – there’s nothing wrong with that. But ask yourself “What will make me feel successful? What do I want to achieve?” The ability to take care of responsibilities (family, bills and groceries) is, of course, a must. Apart from meeting your obligations, how would you define success? Is it leaving your 9-5 job? Is it being able to work less hours and still earn a great income? Is it thousands of subscribers to your newsletters? Is it being able to vacation whenever and wherever you want? Is it balancing work projects for 30 clients each month? Is it buying a new car or house? Think about it for a minute or two.

Now that you’ve decided on your answer, is it based on what you see others doing or your intrinsic goals? Do your daily activities involve over-extending yourself or your finances to match (or compete) with other entrepreneurs? Think about that for a minute or two.

At the end of the day it all boils down to your goals, the kind of life you want to live and your ability to sustain it.

How do you define success?

Share your thoughts and tips in the comments below.